October 1, 2022

There are more mobile users because devices are more powerful now. Some can even encompass the power of desktop computers. People are now more accustomed to using mobile devices than any other tool available.

Website developers and designers now consider mobile designs.  Mobile applications may be the new battlefield in today’s business arena. If a business does not have a mobile version of the business website then this is a disadvantage.

Mobile application design should be user friendly and delver a good experience to the user. This article shows what users want to see on their mobile phones.

Why Design Matters?

Perhaps there is no longer a need to explain further why a mobile website is important to a business. The design of the application is worth investing in. The website design should help in giving users a good experience. The mobile website design can make or break a business so it should be done right.

What Mobile Users Want to See

Optimization is not only making the mobile application load fast. The developer must be assured that buttons and text are all user-friendly. It should be able to interact with the user in a clear manner and uncluttered manner.

Mobile users would want to see the following:

  1. They want to see something simple.

When there are too many elements on the application, conversion decreases.  These elements may include images, titles, words, buttons, widgets, etc. This includes everything in the header and footer sections including every menu button. Count tne number of elements and if this is more than 6000, the bounce rate maybe affected and may reach 95%. A streamlined layout reduces the bounce rate and provides what the user would want to see.

  1. Users want to find what they are looking for quickly.

A study by eConsultancy showed that 30% of users opt to use the search box instead of the menu to find what they are looking for. Most mobile users are on the move and they want to find what they are looking for.  This affects the bounce rate. A slow search function will discourage the user and they may go somewhere else.

  1. Users do not like annoying pop-ups

In 2017, a Google update was made to penalize websites that had pop-ups all across the screen and interfere with mobile user experience. This update was called “Mobile Intrusive Interstitials Penalty”. These pop-ups may add more to product or service promotions and are harmless but many mobile users get annoyed and do not want to see them. 

      4,   Users want personalization.

A survey revealed that 58% of users said that personalization is an important factor and 62% would want to see offers based on their buying behaviors. This indicates that buyers are willing to provide data for use in personalization. Businesses should use these data to improve their customer experience.

        5.  Users want integration 

The mobile version of the business website should be an extension of the business. The simpler we allow people to click and buy the product, the more conversion happens.  

        6.   They want the application to load fast.

Ocer ½ of mobile users will abandon the application if it loads more than 3 seconds.  Yet Google research showed that an average landing page loads 7 seconds.  This shows some disparity between want users want and the reality of speed.  There are many ways to increase site speed:

  • Minimize images
  • Minify code
  • Reduce redirects
  • Analyze making images

To create a mobile application, designers and developers must provide mobile users what they want.  By analyzing mobile data from users,  there can be an understanding why people use their phones and why they behave the way they do. Learn more about how to make the mobile site effective. Tustin Marketing helps businesses to have mobile websites that are clear, simple and pleasing to users. Contact us now!