Good images should be one of the selling points for products and services. It is said that “a picture is worth a thousand words,” and this is all so relevant and true in marketing products or services.
Human visual patterns retain 80% of sensory data received from the outside world. It is not a surprise that 67% of customers say that product pictures affect their purchase decision. People these days would rather view images of the product rather than count on the descriptions given. Thus, the goal of many marketers is to publish images that will trigger emotions leading the buyer to point to the cart button and ultimately checkout with the product.
The heart of any online business is the products. Just like in a recipe book, the product presentation or “plating” as they call it should be a priority. Traditional marketing tactics involve the customers physically touching or trying out the product but in current times, products sold online can only be visually represented through images with high quality and resolution.
The clear mages published on an online marketing effort are the core of a business’ visual content strategy. With such a strategy, this closes the gap to provide an online and offline shopping experience.
Different types of imagery
There are many types of imagery specific to its use. Compelling slides or hero images communicate the product’s aesthetics on the website. Lifestyle and model images provide real-life scenarios. Images of the products from different angles or scenarios provide different information about the offer. Many business images have a zoom function as well as 360 degrees feature.
Choose the best imagery
As we go deeper into good imagery, a business must acknowledge that brand images are vital. A brand image is one that people perceive to be representative of the business. This goes beyond your business logo and
includes all imagery that is related to the products.
The purpose of brand imagery is to transfer the message of the business through the images that people view or see on the website or any collateral. When choosing imagery, think of the customer. What is important for them? Will they want different angles of the product? Different colors? Focus on the target market and once this is identified, choosing images will be simple and seamless.
Image marketing on social media
Social media has become popular with companies to reach a target group or the general population. Research shows that people spend an average of 2 hours and 24 minutes per day on social media. Businesses should leverage this and should include social media as part of their branding strategy. Posting good images of products on social media is an advantage to the business. Apart from images, product descriptions and specifications can be included.
One important factor is that with social media, there is engagement with the customers and prospects. People can ask questions and get replies on the same platform making it convenient for both parties. And above all, it is a free platform for all to use.
In current times, images are important for marketing purposes. They can reach out to the audience and have an impact on the buying decisions of customers. Crystal clear images should be a cornerstone in marketing efforts.
